Review from Fred Hiecke

This book is the rare kind of no fluff business memoir. It's raw and it's honest. Jeffrey House provides the blueprint of becoming an American Beverage Mogul. His rise in the cider industry is a story of victories, setbacks, and stubborn persistence. The honesty and frank writing style reminds me of the greatest jazz memoir of all time, Art Pepper’s "Straight Life". Like a glass of Ace, the book is just REFRESHING. Refreshing with its honesty about the industry and what it took to build ACE Cider Co. from nothing.

I consider The Cider King MUST-READ literature for entrepreneurs. It's practical and lean. Kinda reminds me of Ben Horowitz’s The Hard Thing About Hard Things, but with a sharper, more personal edge. House doesn’t just share what worked—he also details what failed and how the CIDER KING always return to the throne. It’s a gripping manual for anyone looking to build something from nothing, written by a man who lived every word of it.